New York, NY August 8, 2006 - Sortprice.com is proud to announce the release of their latest version with everything a shopper needs. Now faster and easier than ever, customers can search for thousands of products with an easier-to-use interface filled with clever and enlargeable icons to make their shopping experience better than ever.

Now shoppers searching for "skinny jeans" can scan though countless products and view their favorite denim as an enlarged thumbnail without even a click of a button. Sortprice's unique "rollover" format makes the shopping experience even more enjoyable than before. Even the most clueless of shoppers can find what they are looking for by viewing Sortprice's icon-friendly newly expanded category page. No more stodgy text or word-filled pages, Sortprice is the shop-comparison site of the next generation.

"While closely monitoring the changes in search-engine technology, we knew we had to be at the top of our game," says Chief Technology Officer, Asaf Kilbansky. "Shoppers want to find their product at the lowest price in the shortest amount of time with the most variety and selection to choose from, anything less is completely unacceptable. It is our job to provide them with all the tools necessary so they feel like they can have the same tangible in-store shopping experience but without all the hassle. At this point, we feel we are pretty close to doing so."

Whether it is shopping for a new sofa or a DVD recorder, Sortprice's faster search, new look and their staple "Shop, Drag and Drop" technology are here to make online shopping fast, easy and fun again.

About Sortprice.com
Sortprice.com is an advanced shopping search engine designed to facilitate the online shopping experience with a user-friendly interface that allows consumers to search for products and compare prices. Sortprice.com provides free product listings and accepts any data-feed format from internet retailers. Sortprice.com is dedicated to maintaining and expanding a simple-to-use, time and cost-effective environment for the consumers and merchants alike. For more information, visit www.sortprice.com.

Related categories on Sortprice.com:

Apparel - http://www.sortprice.com/search-C-Apparel
Skinny Jeans - http://www.sortprice.com/search?q=skinny+jeans
Electronics - http://www.sortprice.com/search-C-Electronics
DVD/DVR Recorders - http://www.sortprice.com/search-C-DVD~DVR_Recorders

Lisa Akerman
Media Relations
www.sortprice.com
The Advanced Shopping Search Engine
Lakerman @ sortprice.com
(212) 461-2204
44 Wall Street 12th floor
New York, NY 10005