SortPrice.com Reports Highly Successful 2010 for Retailers Using its Store Application for Facebook ® Platform

$3.8 Billion in Merchandise and 7.6 Million Products on SortPrice-built Storefronts Alone Last Year

With social shopping becoming more popular than ever in 2010, SortPrice.com released some impressive data today that firmly establishes the comparison search engine, and its Store Application for Facebook Platform, as the leading resource for retailers who want to expand their social reach.

"Last year, retailers across the board began to realize the importance of hopping on the social shopping bandwagon," said Asaf Klibansky, SortPrice's co-founder and CTO. "And as they have since 2008 when we introduced the Store Application, more merchants turned to SortPrice.com than anyone else to help them tap into the enormous audiences available to them on Facebook."

Introduced in 2008, SortPrice's Store Application is the longest-running tool of its kind on Facebook Platform. Since then, SortPrice has built Facebook stores for more than 1,500 retailers, more than anyone else in the industry. Perhaps most impressively, and unlike some competing services, SortPrice has maintained its leadership and excellence in social shopping without any outside funding or venture capital support.

The new 2010 performance data is indicative of social shopping's recent rise in popularity, but it also proves how and why the year firmly established SortPrice as the industry's social shopping leader:

• 2010 was the biggest year yet for the Store Application; there was more than $3.78 billion worth of merchandise on SortPrice-built Facebook storefronts throughout the year.



• SortPrice merchants posted more than 7.6 million products on their Facebook storefronts in 2010, 60 percent more total products than the 4.6 million in 2009.



• Almost 40 percent of all the retailers now using the Store Application from SortPrice added it in 2010. The 1,500-plus retailers using SortPrice's application—including many Fortune 500 companies—represents the largest roster of merchants on any one social commerce application.



• By 2010, there were approximately 53,000 different product categories on SortPrice-built Facebook storefronts and 28 different product industry categories, both tops in the industry.



• 2010's Top Product Industry Categories (by total products)
  

  1. Apparel (62,106) 2. Women's Jewelry (37,429) 3. Home & Garden (33,754) 4. Gifts & Flowers (11, 618) 5. Computers (11, 580)



• 2010's Top Product Industry Categories (in dollars)
  

  1. Home & Garden ($7.966 million) 2. Computers ($5.84 million) 3. Electronics ($3.983 million) 4. Jewelry & Watches ($3.023 million) 5. Apparel ($2.846 million)