Sortprice.com curbs click fraud
Sortprice announces a new advertising model to curb click fraud

NEW YORK, March 21, 2006 . Comparison shopping search engine Sortprice.com has announced a unique method of restricting click fraud. Sortprice.com is the first shopping search engine to provide internet retailers with free basic product listings and flat rates per month for enhanced programs. With the growing problem of click-fraud, online merchants can feel secure that their products will be not only well-represented but also advertised in a safe environment.

For years, internet advertisers across the web have been paying additional fees on cost-per-click networks. Click fraud has been a large factor in the loss of revenue from online advertising. With Pay Per Click, a merchant is charged each time there is an actual click on a link to their product. Click fraud is perpetrated by bots that are programmed to click on rivals' paid advertisements and by employees of companies who click on competitors' ads for the sole purpose of depleting their marketing budget. Sortprice maintains a "flat-rate" model, meaning no matter how many times their merchants' ads are clicked on, they will never be penalized financially for it. "Clicking on pay per click advertisements with no chance of a conversion produces no revenue and drives up the cost of business among advertisers" says Doron Simovitch, CEO of Sortprice. "Our merchants are in good company knowing that we always have their best interest at hand because the goal at the end of the day is to ensure increased traffic and sales and not to make them a target for click fraud."

Sortprice.com is ahead of the game with creating a mutually beneficial environment for their merchants and shoppers alike. With the unlimited click through factor merchants can list many more products and expand their customer base by selling less profitable items as well. Shoppers certainly benefit by using Sortprice.com to shop for with a wider selection of products at lower prices.

Sortprice.com is an advanced shopping search engine designed to facilitate the online shopping experience with a user-friendly interface that allows consumers to search for products and compare prices. Sortprice.com provides free product listings and accepts any data-feed format from internet retailers. Sortprice.com is dedicated to maintaining and expanding a simple-to-use, time and cost-effective environment for the consumers and merchants alike.

For more information, visit www.sortprice.com.
 

Lisa Akerman
Media Relations
www.sortprice.com
The Advanced Shopping Search Engine
lakerman at sortprice.com
(212) 461-2204
44 Wall Street 12th floor
New York, NY 10005